Imagine the all-electric BMW i5 being your companion on every journey...🕹️🎨 Marseille-based artist, sarasadikofficiel, has envisioned what that might look like in her project, LA POTION (EH), as part of BMW Open Work. In collaboration with Frieze, BMW Open Work invites forward-thinking artists to push the boundaries of art, innovation, technology and design. This year, we invited Sadik to explore new directions for her work, using BMW technology and design as her inspiration. After insightful conversations with the BMW Gaming and My Modes teams, Sadik transformed the new BMW i5 into a unique installation and game. The work invites the public to interact with the BMW i5 and delve into their emotions, traveling across different worlds, tasks and challenges under the guidance of the avatar Neregy, a virtually alienated character who struggles to connect with people. Neregy is inspired by Sadik's partner, Emil. As a Frieze ticket holder you can visit the installation at KOKO Club in ...