Looking back at “FREUDE by BMW - THE GARDEN,” an oasis amidst the bustling city of Tokyo 🌸🌿
A collaboration with Highsnobiety's David Fischer, this year's edition of THE GARDEN explored BMW's commitment to innovative art and technology. Visitors learned about the evolution of BMW's 'M' series, progressive Japanese artists such as Kengo Kito, Goro Kakei, Takeshi Higashijima and Tomoo Hirose and enjoyed the BMW Films production 'The Calm'. The installation also featured collaboration with local brand partners such as the Tsutaya Bookstore for a BMW lifestyle collection shop. This year, THE GARDEN was hosted in Crossing Park of Omotesando, a district known for its unique cultural and shopping experiences.
Link in bio to learn more about this year's pop-up installation.
highsnobiety
bmwjapan
#BMWi5
#FREUDE
#BMWTHEGARDEN