Surface Studio > Brand development > surface.studio works closely with architects, designers and builders to assist them with design details pertaining to stone and tile. I am passionate about all types of design, so I was pumped to work with these folks. I’ve had the pleasure of designing for other designers a few times and it’s always a fun collab to work with like minded people. It was a welcomed challenge to come up with a brand that represented the caliber of work of surface.studio . - As seen in the workmanship of surface.studio, the logo needed to represent quality and refinement, while still being confident and raw. The goal was to create a brand that would be timeless and stack up next to any of the leading brands in the industry. It was specifically requested by my client to create a logo that was based more on a font, rather than something illustrative and graphic, so it was important to create balance while using different elements. Although the logo may seem simple, the s...