Step into the captivating journey of Tony Lama's legacy, led by none other than Joe Lama, the grandson of our visionary founder. With unwavering commitment, Joe oversees the Purchasing Department at our esteemed El Paso factory, carrying on the legacy that was left for him. For 55 years, Joe has poured his heart into the company. The hard work and artisanship that go into every single creation fill him with immense pride, embodying the essence of Tony Lama's heritage. As Joe reminisces on cherished days spent in the factory, he warmly recalls the invaluable lessons from his grandfather, father, and uncle. The memories of lively family gatherings and the timeless traditions guide him to treasure and honor his remarkable lineage. From the very beginning of his journey in the factory, Joe's unwavering dedication for his grandfather's legacy ignited a passion within. For he knows in his heart that no other person or organization could ever quite emulate what Tony Lama brought to the wo...