El Hijo De El Paso is LIVE! 🤩 We want to honor the dedication and commitment of our Hispanic artisans and their heritage, and this short film highlights the artisanship and hard work that goes into Tony Lama. This film features five in-depth interviews of people who embody the same values as Tony Lama and are working to celebrate their Hispanic heritage and provide a legacy to future generations. We want to put a spotlight on the community that contributes so much to our brand and respect their values and artisanship. 99% of the artisans in the El Paso factory are Hispanic. Without their dedication, passion, and artisanship, Tony Lama would not be the brand it is today. Watch the short film today by clicking the link in our bio! #TonyLama #TonyLamaBoots #HispanicHeritageMonth #HispanicHeritage #ElPaso #JoeLama #TomasGarcilazo #Charreria #CharroOnTheRoad