LOVE achevalofficial SS24 campaign, captured by irinawerning Photographer Irina Werning explores Argentina's rich cultural tapestry through her lens and is dedicated to preserving indigenous traditions. Irina's ongoing project, 'Dear Long Hair,' captures the essence of long-haired women across the nation, uncovering the profound connection between hair and heritage. Intrigued by the history of indigenous beliefs, her work offers a refreshing perspective amidst the cacophony of negativity in today's world. These beautiful images are a collaborative effort between Irina and Argentinian brand ÀCHEVAL Pampa. They draw inspiration from the nostalgia of Argentinean childhoods, celebrating the country's horses, gauchos, football and textures. ÀCHEVAL Pampa is rooted in the essence of South American countryside guardians, the 'gauchos,' and they passionately uphold the nobility of their singular outfits. Crafted exclusively in the Pampas region, this brand embraces its ethical values, p...