“If the fire service is to thrive, it must adopt a marketing perspective. Our existence is not completely dependent on our competency. Just because we do a good job does not necessarily mean we will stay in business in our present form, especially if nobody knows what we do, how we do it, or why we do it. This is true locally as well as nationally.” Ben May | Firehouse Magazine | August 2001 Leave a comment with aspects of firefighting you wish the public was more aware of or better understood💬 Day 1 of 30 | Firefighter content 1 of 3 #firefighting #fireservice #firetruck #cinematic #sonya7iv #tamron35150mm