When opportunity presents itself — take it. That’s what Cameron Lide (camrantula) did.
As a student at Winston Salem State, Cam noticed there weren’t any online accounts celebrating HBCU fashion… so he made one: hbcudrip
And now, the account that started as a hobby, has gained tens of thousands of fans, caught the attention of major brands, and has Cam feeling less like a media maverick and more like a media mogul.
Read his story and check out Cam’s own drip, only on the NIKE app.