On part 2 of #BehindTheBillboard, we’re highlighting how Times Square transformed throughout the 20th century into the retail, entertainment, and advertising hub it is today. Adorning iconic advertisments from brands such as Minolta, Nissin, and Budweiser, One Times Square quickly became an #OOH flagship in the Crossroads of the World. #DOOH #MakeAStatement #NYC #timessquare