CONCEPT | Branding concept for the East Elgin Minor Hockey Association (Amalgamation of Belmont & Aylmer Minor Hockey Associations) Part of a design contest put on through the new organization & designed through my current employer London Sports Excellence. Name pays homage to the area's aviation routes, having been a training area for WWII pilots. #logo #brand #eastelgin #elgincounty #aviators #plane #design #hockey