We’re excited to announce that goop, the lifestyle brand, is the recipient of the Innovation Award presented by AmazonFashion this year. Founder and CEO GwynethPaltrow will accept the award at the CFDA Fashion Awards on November 6th. “This year, goop celebrates 15 years of being irreplaceable provocateurs for good. I can’t imagine a better way to honor this milestone – a heartfelt one for me personally and professionally – than this incredible award from Amazon Fashion and the CFDA, an organization whose work and influence I’ve long admired,” Paltrow said. The award is an opportunity to recognize a visionary, leading with technology and innovation in branding, marketing, social media, customer engagement, performance, or product development, that helps shape the way customers shop today. #CFDAAwards #GwynethPaltrow #Goop