Sweden is just sick and tired of being confused with Switzerland—which, apparently, happens a lot. According to Euronews, a whopping 120,000 people a year confuse Sweden for Switzerland, or vice versa, in conversation.
And Sweden has officially had enough, which is why its tourism board launched a campaign to explain the difference between the countries. Have you ever confused the two? (Honest answers only.) More at our link in bio.
📸: Murat Taner/The Image Bank/Getty Images
#sweden #switzerland #campaign #tourists #countries #travel #travelinfo