Russ Bengtson, author of A History of Basketball in Fifteen Sneakers, joins Vincent Goodwill to talk about some of the most famous basketball sneakers, why sneaker promotion has changed so dramatically, and what sneakers fans should be buying today. 00:00 - Introduction 03:45 - A History of Basketball in 15 Sneakers 19:45 - Air Jordan 33:00 - Modern basketball sneakers 50:00 - Sneaker culture On this episode of the Good Word with Goodwill podcast, longtime sneaker expert Russ Bengtson stops by to talk about his new book: A History of Basketball in Fifteen Sneakers. Before they get to the shoes, Vince talks with Russ about his time as the editor-in-chief at SLAM Magazine and what SLAM meant to basketball in the 90s and 00s. The guys then dive into Russ’ process. How did he settle on these 15 sneakers? Are there any that he had to leave out? Was he always planning on talking about 15? What was most important to Russ was using the sneakers to talk about the full history of basketball...