IN A WONDERFUL BARGAIN BAG Norman Rockwell painted In a Wonderful Bargain Bag in 1927 as part of an advertising campaign for Sun Maid Growers of California, the largest raisin and #driedfruit processor in the world. His ability to #sell a #product by integrating it seamlessly into a compelling idealized world made him a #favorite of the industry. By the mid-1920s, Rockwell’s #aesthetic was almost synonymous with new brand #promotion . Appearing in such publications as #colliers and Life, the #poignant images he produced for many of the country’s most familiar companies and products came to set the #standard for other artists of the age, and helped to #influence the purchasing habits of millions of Americans. In a Wonderful Bargain Bag displays the artist’s classic form of advertising: #charming scenes infused with #warmth and #nostalgia that showed #Americans the #bestversionofthemselves Here Rockwell depicts an older woman pouring raisins into the outstretched palms of a smiling y...