THE PHARMACIST - Painted in 1955 Over the course of his career Norman Rockwell accepted #commercial #commissions from over 150 companies. From 1929 to 1961, #Rockwell created images for the #advertising campaigns of three healthcare firms: The Upjohn Company, Lambert Pharmacal, and American Optical. Like the nostalgic covers he created for The Saturday Evening Post, Rockwell's commercial #imagery incorporated immediately recognizable scenes of everyday life, and his #healthcare advertisements inspired #Americans to view their pharmaceutical and healthcare providers with confidence. When Upjohn hired Rockwell in the late 1930s, the focus of research at the company had shifted from #medicines made largely from plant-based products to ones derived from animal extracts and chemicals. This shift presented a marketing challenge as the company endeavored to shape public opinion and reassure Americans of the safety of these new types of medication. Searching for a way to bolster support from ...