The @suns in the NeRF dimension. We used @lumalabsai to process multicam captures of the entire team mid-action for the official arena intro. By combining NeRF technology with spatial VFX and sound, we were able to create an immersive and unique frozen time moment for NBA fans in the arena. This is the first major sports team to unveil a campaign utilizing radiance fields. These emerging AI tools are creating a seismic shift. Are you ready for the future? #NBA #PhoenixSuns #NeRF #LumaAI #AI #VFX #SFX