Big 12 Conference Partners With WWE For 2023 Big 12 Football Championship Through this partnership, the Big 12 and WWE will introduce a custom-made championship title belt for this year’s Big 12 Football Championship Most Outstanding Player. Additionally, a co-branded logo will be featured throughout the venue and on the field. In addition to the championship title belt presentation, select WWE Superstars will participate in a Big 12 Conference community event, pre-game hospitality events and the game’s official coin toss.