Sometimes lighting can be a little trickier than you might think…… In our latest spec ad for New Balance we wanted to achieve a morning look for our first shot in the entire ad of Xavier lacing up his shoes. Only problem was, it was 1:30 in the afternoon. Through some creative problem solving using notebooks as a matte box and a couple dozen tries of getting shoes to land perfectly in frame; this was the end result! Make sure to follow us for more BTS behind our 3 spec ads in 24 hours challenge! #specad #ad #commercial #bts #newbalance #lumecube #lighting #filmmaking #cinematography #problemsolving #shittyrigs #midwest #columbus #ohio newbalance newbalancerunning lumecube