Designing Tokyo Dome City’s New Identity Design, where Various Forms of Entertainment Converge by andform 🔥⁠ ⁠ "The identity, expressed in an original variable font with a world-class wide variable range, is not limited to a fixed shape or a single colour, but expresses Tokyo Dome City’s diverse experience values and diverse world views in an unlimited way. The software developed in-house to maximise the variable nature of this typeface has designed a variable grid design that allows the design to be freely assembled, transcending the boundaries between analogue and digital and enabling the realisation of consistent visuals that can be flexibly adapted to any ratio or shape.⁠"⁠ ⁠ #type01 #visualidentity #visualidentitydesign #branding #brandingdesign #graphicdesignstudio #graphicdesign #design