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The Lead, (aka @TheLeadSM), is a company with work spanning entertainment, media outlet, and media production company. With 133 posts, The Lead has over 295k views and 26k likes. The Lead has also been credited as sports media outlet and client. The Lead has collaborated with top companies and creatives like Nets Lead, Atlanta Hawks, Brooklyn Nets, Bleacher Report, ESPN, Garrett Brown, Neil Villapiano, and LIBERTY LEAD.