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**POSITION SUMMARY**

The Director of Sponsorship Activations oversees high-value partner relationships, drives incremental revenue through renewals and upsells, and ensures best-in-class delivery of all contractual assets while staying true to the Dallas Mavericks brand and core values.

This position serves as a senior activation leader and cross-functional connector, managing people, processes, inventory, and performance measurement across the full partnership lifecycle. The Director collaborates with clients and internal stakeholders to drive satisfaction, renewals, and long-term relationship growth.

**KEY RESPONSIBILITIES**

**Partnership Strategy, Execution & Implementation**

* Lead the strategy and execution of corporate partnership activations across all platforms including arena, digital, social, community, content, hospitality, and experiential assets
* Develop a deep understanding of partner business goals and proactively deliver activation strategies that drive value, performance, and renewal
* Serve as senior point of contact for assigned key partners, ensuring flawless execution, exceptional service, and high retention rates
* Oversee fulfillment of all contractual assets, ensuring accuracy, timeliness, and compliance with NBA guidelines and arena restrictions
* Work Dallas Mavericks home games and special events, including nights, weekends, and holidays, to execute and monitor partner activations

**Account Renewal, Growth & Inventory Optimization**

* Lead renewal strategy for assigned corporate partners by aligning performance with partner objectives and KPIs
* Identify upsell opportunities that strengthen existing partnerships and support long-term renewals
* Partner with Business Solutions, Marketing and Analytics to support renewal discussions, asset optimization, and deal structuring
* Utilize research, fan data, and performance insights to refine activations, reposition assets, and demonstrate proof of performance

**Partner Relationship Management & Reporting**

* Build and sustain trusted relationships with partners and agency partners through consistent communication and executive-level service
* Lead  partner planning meetings, mid-season check-ins, activation reviews, and renewal-focused strategy sessions
* Deliver comprehensive recaps, performance reporting, and ROI storytelling, including proof-of-performance and renewal support materials
* Plan and execute partner events, promotions, sweepstakes, VIP experiences, and hospitality programs

**Leadership & Team Development**

* Directly manage, coach, and develop the Partnership Marketing team through regular one-on-ones, performance feedback, training, and development planning
* Serve as a real-time resource to troubleshoot challenges, support execution, and elevate team performance
* Oversee onboarding and training of new activation staff, establishing standardized processes and best practices
* Delegate accounts and responsibilities to ensure best-in-class service and professional growth opportunities for team members

**Activation Operations & Cross-Functional Collaboration**

* Centralize and manage the activation calendar, ensuring all deliverables are tracked, communicated, and executed efficiently
* Lead cross-departmental collaboration with Ticketing, Game Operations, Marketing, Digital, Social, Community, Broadcast, Legal, Finance, and Analytics teams
* Ensure activation processes, approvals, and contractual obligations are followed consistently and accurately
* Partner with Business Analytics to support performance reporting, brand exposure valuation, and fan insights

**Sales Integration & CRM Oversight**

* Maintain accountability for CRM and inventory management systems
* Review deal sheets for structural accuracy, asset availability, and execution feasibility prior to finalization
* Integrate into the sales process as an activation voice, supporting renewal and upsell conversations when needed
* Support departmental revenue reporting and league submissions

**REQUIRED SKILLS & ABILITIES**

* Proven leadership and people management experience with the ability to coach, motivate, and develop talent
* Strong relationship management skills with a retention-first mindset
* Exceptional organizational skills with strong attention to detail and follow-through
* Strategic, solutions-oriented thinker with the ability to manage complex partnerships
* Excellent written, verbal, and presentation skills with executive-level presence
* Ability to manage multiple priorities in a fast-paced, deadline-driven environment
* High sense of ownership, accountability, and urgency

**EDUCATION & EXPERIENCE**

* Bachelor’s Degree required (Marketing, Sport Marketing, Advertising, Communications, or related field preferred)
* Minimum 5–8 years of professional sports partnership activation and/or account management experience
* Minimum 2 years of sales experience
* Minimum 1.5–2 years of people management experience
* Experience in arenas, stadiums, or high-volume live events preferred
* Proven experience managing senior-level partner and agency relationships

**TECHNOLOGY & PLATFORM EXPERIENCE**

* CRM and inventory management systems (KORE, Salesforce)
* Microsoft Office Suite
* Project management platforms (Asana or similar)
* Adobe Creative Suite (Photoshop, Illustrator preferred)
* Analytics platforms such as Nielsen Scarborough or custom fan data tools

**PHYSICAL REQUIREMENTS**

* Ability to work Dallas Mavericks home games and events, including nights, weekends, and holidays
* Ability to stand and walk for extended periods during events
* Ability to lift up to 25–50 lbs. as needed

Director of Sponsorship Activations

Dallas Mavericks, (aka @dallasmavs), is a nba team. With 2k posts, Dallas Mavericks has over 357m views and 51m likes. Dallas Mavericks has collaborated with top companies and creatives like Jacob Martinez, Earl Childress, Matt Johnston, Hope Feeney, Alex Doan, Roberto Hernandez, Jason Chinnock, and Kaliah Williams. 

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