Senior Social Media Manager

Erin Mercer

NYRA (🗽)

Video Editor

Luis Velez

Videographer

Director

Creative Director

Illustrator

Athlete Logos

**Job Overview:**

Seasoned individual contributor, who works independently with minimal supervision. Helps establish and implement projects, programs, and processes in support of the organization's overall Brand Marketing strategy. Applies advanced knowledge of brand marketing to establish best of class policies, procedures, and plans for the area. Responsible for developing and implementing brand strategies through holistic, consumer-centric activation to maximize product/brand appeal to target customers

**Essential Functions:**

* Responsibilities:
  * Works independently under limited supervision to execute tasks for the Brand Marketing team, exercising a high level of decision making to effectively resolve problems and roadblocks as they occur.
  * Develops and executes marketing strategies for video content
  * Capture high-quality video content for marketing campaigns, social media, events, and brand initiatives
  * Collaborates with internal teams and external partners to drive brand awareness and engagement.
  * Operate and maintain cameras, lighting, audio, and production equipment
  * Edit footage into engaging content optimized for multiple platforms
  * Incorporate motion graphics, sound design, and basic animation where needed
  * Stay current on video trends, formats, and platform best practices
  * Organize and maintain video assets, archives, and file management systems
  * Coaches more junior colleagues in techniques, processes, and responsibilities.
* Preferred Skills:
  * Proficiency in video editing software (Adobe Creative Cloud)
  * Strong understanding of camera operation, lighting techniques, and audio capture
  * Experience creating content for social platforms
  * Ability to shoot in dynamic, fast-paced environments
  * Skilled in storytelling with a strong eye for composition, pacing, and visual style
  * Working knowledge of motion graphics and basic animation
  * Familiarity with color correction and color grading techniques
* Skills Proficiency
  * Knowledge of thoroughbred racing is a plus, though not mandatory

**Qualifications:**

* Proven experience in social media strategy and content leadership.
* Strong understanding of digital marketing, analytics, and engagement trends.
* Excellent storytelling, communication, and project management skills.
* Experience leading and developing creative teams.
* Bachelor’s degree in marketing or related field

**Summary of Physical Requirements and Work Environment:**

This role is primarily sedentary and performed in an office or office-like environment with no special physical demands required. The position involves extended periods of sitting with intermittent standing and walking, as well as occasional bending, reaching, and other routine movements typical of a professional workplace.

The role requires regular hand manipulation, including daily typing and repetitive hand movements while working on a computer. Occasional light lifting (generally up to 10 lbs., and infrequently up to 30 lbs.) may be required. The work environment does not typically expose the employee to hazardous conditions. There is minimal exposure to environmental hazards such as moving mechanical parts, fumes, extreme weather, or high-risk work areas. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

**Pay Range / Salary:** $90,000.00 - 102,500.00

Sr. Social Media Editor & Producer

The New York Racing Association

NYRA (🗽), (aka @TheNYRA), is a company. With 3 posts, NYRA (🗽) has over 1m views and 74k likes. NYRA (🗽) has also been credited as creative director. NYRA (🗽) has collaborated with top companies and creatives like Athlete Logos. 

NYRA (🗽)'s posts on Gondola

NYRA (🗽)

@TheNYRA

New York Thoroughbred Racing at… Saratoga Race Course 🎪 @saratoga1863 Belmont Park 🌳 @belmontpark1905 • Official Account •

Top Collaborators

NYRA (🗽), (aka @TheNYRA), is a company. With 3 posts, NYRA (🗽) has over 1m views and 74k likes. NYRA (🗽) has also been credited as creative director. NYRA (🗽) has collaborated with top companies and creatives like Athlete Logos.

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