Event

Larimer County Fair & Rodeo

Venue

Blue FCU Arena

Social Media Coordinator

Juliette

Graphic Designer

Photographer

Videographer

Video Editor

Colorado Eagles

BlueFCUArena

Mollie Brothers

Ashley Potts

Under the direction of the Director of Marketing, the Sr. Marketing Coordinator will work on any and all marketing initiatives to support the Director of Marketing in developing and coordinating marketing strategy, media and public relations, sponsorship, advertising, promotional activities, graphic design, and development of marketing assets to promote and enhance the image of the venue. This position supports The Ranch Events Complex.



Responsibilities

* Utilize sales and marketing principles to promote the venue and remains current with emerging marketing trends, tactics, strategies and technologies
* Assist in public relations efforts such as media releases, story pitches, media drops, etc.
* Research projects/upcoming events to assist in creating marketing plans and strategies, such as advertising materials, promotions, grassroots, interactive efforts, and public relations for events.
* Maintain venues website and create editorial, blog, and news of the venue
* Assist with in-house promotional vehicles, including in-event display boards, general signage, etc.
* Maintain the venues email marketing program and social media accounts; focus on database acquisition and lead generation
* Participate in the development and implementation of annual marketing goals, objectives, policies, and priorities
* Work with internal and external key stakeholders, under the guidance of the Director of Marketing, in order to maximize marketing resources while maintaining brand integrity for the venue
* Assist the Director of Marketing in the preparation of monthly corporate marketing reports and participate in monthly conference calls with other Oak View Group Venue Management entities.
* Maintain working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
* Other duties and responsibilities as assigned.

Qualifications

* Bachelor’s Degree in Marketing, Communications, or Event Management preferred
* 2-3+ years marketing experience preferred with increased responsibilities
* Prior Event Industry experience preferred
* Possess comprehensive knowledge of marketing, advertising, public relations, and digital strategy.
* Strong graphic design skills, including proficiency in Photoshop, Microsoft Office Applications, and all social media platforms
* Detail-oriented with excellent organizational skills
* Excellent written and verbal skills; knowledge of Associated Press Writing Style
* Strong interpersonal, communication, and presentation skills.
* Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information
* Possess strong work ethic
* Creative and proactive problem solver
* Must have the ability to work indoors and outdoors and be exposed to environmental conditions such as heat, cold, dust and noise
* Must be able to work flexible hours, including nights, weekends, and select holidays

Sr. Marketing Coordinator

Blue FCU Arena, (aka @bluearenafcu), is a company with work spanning automotive, finance, and rodeo. With 758 posts, Blue FCU Arena has over 1m views and 16k likes. Blue FCU Arena has also been credited as venue and marketing specialist. Blue FCU Arena has collaborated with top companies and creatives like BlueFCUArena, Colorado Eagles, Larimer County Fair & Rodeo, Juliette, Mollie Brothers, and Ashley Potts. 

Blue FCU Arena's posts on Gondola

Blue FCU Arena

@bluearenafcu

📍located at The Ranch in Loveland, CO 🥅 home to @coloradoeagleshockey #beyouatblue

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