Posts with or without credits tagged 'sportrecovery'

👀 😳 Hyperice and Nike are redefining recovery with their new Hyperboot. Receiving cosigns from professional athletes like National Football League (NFL)'s Jayden Daniels and USA Track & Field's Sha'Carri Richardson, Hyperice's marketing, lead by Steph Smith, definitely deserved their flowers for their incredible commitment to athletes and the world of sport. 🧐 However, not everyone won from this campaign, raising questions on if the Hyperboot is all 'hype' or truly a one-of-a-kind, must-have sneaker. How could history repeat itself and what must Nike do to avoid this from happening? 📊 🕵 This marketing case study unravels Nike and Hyperice's new Hyperboot, their shared marketing strategies, and how this sneaker is rewriting recovery at a cost too great to ignore. Joe Cannon, this was a blast researching! Thanks for sharing such an amazing project 🤝 Michael Ricatto, Jim Huether, MBA, Caroline Jarmoc, Alex Clark, Eric Jhirad, MBA, Dan Canina, Andres Gimeno Saldaña, Star Sage, Sam Pender, Front Office Sports, Sports Business Ventures, SPORTFIVE, Sports Business Journal, Sports Marketing #sportsmarketing #brandpartnerships #marketingcasestudy #casestudy #marketresearch #sportrecovery #internationalbusiness