This year, mlb requested a novel Opening Day activation to connect with the baseball community on threads, and we were honored to help. ⚾ Here's how we brought the idea to life: MLB prompted fans to share their favorite team + Opening Day sentiments in the replies to a Thread. We created this ticket design with customizable fields such as the fan's name, team, and profile picture. We then customized hundreds of tickets to be delivered to fans via replies on Threads! mlb x meta x Fresh Tape Media #MLB #OpeningDay2024 #MLBOpeningDay #Threads #Meta