The Metropolitan Golf Association’s Strategic Collaboration: Leveraging Local Influencers to Grow Membership In an era where reaching the right audience is crucial, the Metropolitan Golf Association (MGA - @mga1897 ) has showcased a remarkable example of knowing your market and utilizing the USGA’s influencer playbook to focus on membership growth. We recently spoke with Kevin Kline, the MGA’s Director of Member Services, about their innovative partnership with Gio Giannotti from the popular “Boomer and Gio” radio show and @Golficity , a local content producer from New Jersey. This collaboration not only highlighted one of MGA’s public facilities but also dived into the importance of getting a handicap and how it works. This collaboration is as grassroots as they come. Kline, an avid listener of the Boomer and Gio radio show, seized an opportunity when he discovered that Gio—who had been increasingly discussing golf on the air—would be appearing at a local liquor store. Armed with MG...