Cover Art Sports
Every so often, a project comes along that redefines how we experience sports media.
This powerful visual by mfassmedia for MLB featuring Kendrick Lamar does exactly that. Seamlessly blending surreal storytelling, music, and motion design, it introduces a bold creative direction that feels fresh, intentional, and cinematic.
What makes it even more impressive is the process behind it.
mfassmedia dedicated his offseason to self-teaching Blender, a free and highly capable 3D animation tool. With 99% creative freedom, he crafted something that pushed the boundaries of traditional league visuals. The now-iconic mustard shot? That was the 1% collaborative spark from his boss Brett.
—
Creative Breakdown for Aspiring Designers:
• Artist: mfassmedia
• Platform: MLB
• Software: Blender (3D animation & design)
• Creative Focus: Cinematic pacing, music integration, stylized motion
• Key Takeaway: Skill-building and creative risk can lead to career-defining moments.
—
C...