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This individual will assist in the distribution and creation of original content for Major League Baseball players’ social media accounts. This person will be a member of the Player Social team at MLB, supporting the team’s primary goal of providing content to MLB players to help them better engage with audiences on social media and grow their personal brands. The ideal candidate will have strong knowledge of baseball, a keen eye for quality content, and the ability to work well in groups or on their own. 

**Responsibilities**

* Follow games to identify and distribute the best content to MLB players on a daily/nightly basis
* Work closely with live content creators at each ballpark to ensure content is being captured and distributed to all players in the program in a timely manner
* Sift through content - photos, and videos - and decide what content is highest quality and worthy of player channels
* Track posting of distributed custom content for major MLB events
* Follow MLB players’ content to provide to MLB content team for reposting 
* Communicate with players, agents, and clubs directly in a professional manner
* Work closely with the design team and video editors to create and deliver high-quality social content to players 
* Handle submission of player verification requests to social media platforms 
* Miscellaneous player social support projects as needed and assigned 

**Qualifications and Skills**

* 1+ year experience working in social media, digital content, or athlete relations
* Bilingual (English & Spanish) candidates preferred 
* Strong understanding of baseball and our players
* Experience creating social content or demonstrate the ability to do so
* Understanding of what type of content works best on each social platform
* Availability to work nights and weekends
* Standard video editing capabilities preferred

**Pay Range:** $22.00-$25.00 per hour

The actual offer will carefully consider a wide range of factors, including your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision.

Player Social Coordinator (Seasonal)

The **Brand Strategy & Growth Manager** serves as the architect of the league’s brand identity and digital presence. This role blends high-level brand strategy with hands-on content creation; driving the league’s storytelling, social media growth, player-focused narratives, and partnership-facing creative.  
  
**Job Duties:**

*   Brand Strategy & Identity
    *   Develop and execute a comprehensive year-round brand strategy.
    *   Strengthen the Appalachian League’s identity as a premier developmental league.
    *   Create growth-oriented KPIs across digital channels.
*   Content Creation & Storytelling
    *   Produce content highlighting:
        *   Current players and league storylines
        *   Alumni advancing through MiLB and MLB
        *   League culture, achievements, and milestones
    *   Create multimedia assets including videos, graphics, social content, and editorial features.
    *   Manage the team of content interns including;
        *   Recruiting, hiring and training content interns
        *   Provide creative direction and clear workflow management 
        *   Oversee on-site gameday and behind-the-scenes content capture 
*   Social Media Management
    *   Manage all official Appalachian League social channels.
    *   Build platform-specific growth strategies across all social media platforms, including Instagram, TikTok, X, YouTube, and Facebook.
    *   Identify emerging content trends and leverage new formats.
*   Sponsorship & Partnership Support
    *   Create branded content, pitch assets, and presentations for league partners.
    *   Support sponsorship initiatives by creating strategic digital assets with visually compelling storytelling opportunities for prospective partnering brands.
    *   Oversee the execution and fulfilment of all sponsored elements ensuring expected value and enhancing brand alignment.
*   Cross-League Collaboration
    *   Serve as a resource for content, branding and storytelling for league teams by;
        *   Aligning creative and brand standards of the league for all partnering teams.
        *   Providing insights and recommendations to partnering teams that encourage consistent channel quality, activity and growth.
        *   Creating and organizing a content database for teams to use in elevating their brand and for the league to easily access and produce content for alumni in the future.

  

**Success Metrics:**

*   Clear and effective Appalachian League brand strategy.
*   Significant digital growth across all channels.
*   Enhanced reputation among college coaches and MLB personnel.
*   High-quality alumni and player development storytelling.
*   Strong performance and development of a seasonal intern team.
*   Visually strong sponsorship assets contributing to partnership success.

**Qualifications and Requirements:**

*   3–5+ years in brand strategy, content creation & management, social media, or sports marketing.
*   Demonstrated success in digital audience growth and multi-platform content execution.
*   Creative proficiency in video editing, graphic design, and multimedia production.
*   Strong copywriting and storytelling ability.
*   Leadership experience with interns or creative teams.
*   Deep understanding of social media trends and platform algorithms.
*   Ability to travel throughout the season.
*   Onsite work flexibility.

  
**EQUAL OPPORTUNITY**

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Brand Strategy & Growth Manager - Appalachian League

Join our team!  By applying, you will be added to the prospects list.

Prospects

Major League Baseball is looking for a Design Lead to oversee the development and execution of applied brand design across MLB’s key visual identity systems. This role will serve as a Design Lead for brand development, working closely with the Brand Strategy and Event Leads to ensure clarity, consistency, and cohesion across all MLB design outputs. 

**Responsibilities**

* Overseeing how brand guidelines and style guides are translated across real-world applications
* Managing high-level projects with a focus on consistency, quality, and clarity
* Partnering with the Brand Strategy Lead to help evolve and expand brand toolkits
* Providing design direction and quality control across production-ready assets
* Support the expansion and consistency of MLB branding by liaising with key partners — including Broadcast, Consumer Products, and other internal and external stakeholders using official league marks.

*Foster cross-functional collaboration to ensure our brand lives across platforms with integrity and impact. This includes:*

* Working closely with fellow Design Leads across Brand Strategy and Events to deliver unified solutions
* Mentoring and managing Senior Designers and freelancers
* Collaborating with Digital, Social, International, and Partnership teams on asset development and rollout
* Building our brands with a focus on brand guidelines and usability
* Supporting design implementation for major sponsorships, media campaigns, and partner activations

*Drive brand development across physical and digital channels. This includes:*

* Executing brand touchpoints from large-scale activations to digital graphics and signage
* Refining in-market and event materials to ensure they reflect brand intent and league vision
* Creating clear design systems that scale from campaign concept to venue implementation

*Champion team-wide collaboration and shared ownership of creative output. This includes:*

* Working closely with project management and production leads to keep timelines and priorities aligned
* Monitor and guide the application of MLB brand assets across platforms
* Supporting the growth of team members through feedback, delegation, and design critique
* Contributing to Global Design process evolution and upholding a positive, collaborative culture

**Qualifications & Skills**

* Bachelor’s degree in Graphic Design, Visual Communication, or a related field
* Minimum 8 years of experience in branding, graphic design, or visual identity systems, with 2+ years in a leadership role
* Experience leading creative teams or mentoring junior talent
* Deep understanding of how brand systems scale across physical, digital, and experiential platforms
* Strong portfolio showcasing identity systems, brand development, and campaign execution
* Proficiency in Adobe Creative Suite and presentation software (Google Slides, PowerPoint)
* Experience working in or adjacent to professional sports, particularly at the league or agency level
* Strong interpersonal skills, attention to detail, and comfort working in a fast-paced environment
* A passion for sports culture and a commitment to collaborative creative leadership

**Salary Range:** $105,000 - $120,000 (Base Salary) + Bonus 

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

**Top MLB Perks & Benefits:**

* Competitive Benefits Package
* Company 401K Contribution
* Paid Time Off and Holidays
* Paid Parental Leave
* Access to Free Tickets to Baseball Games & MLB.TV
* Discounts at MLB Store | MLBShop.com
* Employee Assistance Programs (EAP)
* Onsite/Online Training & Development Programs
* Tuition Reimbursement
* Disability Benefits (short term and long term)
* Life and Accidental Death Insurance
* Pet Insurance

**Why MLB?**

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

California Residents: Please see our California Recruitment Privacy Policy for more details.

Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.

Design Lead

MLB, (aka @mlb), is a professional baseball league. With 25k posts, MLB has over 3b views and 595m likes. MLB has collaborated with top companies and creatives like MLB LiveContentTeam, Maria Trizzino, Campbell Dunn, Mooney, Alyssa Piazza, dshirey, William Wilson, and Nicole Vasquez. 

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Top Collaborators

MLB, (aka @mlb), is a professional baseball league. With 25k posts, MLB has over 3b views and 595m likes. MLB has collaborated with top companies and creatives like MLB LiveContentTeam, Maria Trizzino, Campbell Dunn, Mooney, Alyssa Piazza, dshirey, William Wilson, and Nicole Vasquez.

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