A story worth telling. A lot of stories in fact. Today we’re shining a light on the unique LA28 emblem system that allows us to tell so many Olympic and Paralympic stories. From Venice to the Valley, our emblems reflect this city’s ever-evolving identity. Designed by athletes, artists and community members and celebrating the individuality, diversity and creativity of what makes this city whole–we’re so excited to share more about what makes our emblems so special. Learn more about our emblems from our brand team at the LINK IN BIO and stay tuned throughout the week for ‘A’ whole new batch of stories. 👀