Prepare to experience LA in full bloom—the LA28 Look of the Games is here! 💐 🌸 🌹Get to know the LA28 Superbloom and the vibrant design system that will breathe energy and color into every moment of the 2028 Olympic and Paralympic Games. To learn more about our Look of the Games, visit our website at la28.org CREDITS: Creative Director: Zofeea Genota Director & Editor: Natalia Mayara Animator: Kelvin Fadul Scriptwriter & Set Designer: Francesca Saunders Set Designer: Kaleigh Tompkins Executive Producer: Olivia Cheng Sign Painter: Ellie Paik & Brianna Young Head of Brand Design: Geoff Engelhardt VP, Brand Design & Look of Games: Ric Edwards Be part of the LA28 journey: twitter.com/LA28 instagram.com/la28 facebook.com/la2028 Subscribe to our channel: youtube.com/la2028 To learn more about LA28 Olympic and Paralympic Games, visit: la28.org