Welcome to the W Lab, where the 2026 rookies are cooking up what’s next in the WNBA 🧪⚡️ A retro-inspired scientist lab set built to celebrate the WNBA’s 30th anniversary, we captured photo and video content with all fifteen rookies who attended the 2026 Draft. From portraits to surprise video messages, we wanted to showcase the creativity that built the league and the next generation that’s pushing it forward. Client: wnba Creative Agency & Production Co: freshtapemedia Head of Production: thatvideogal Creative Direction: moritzcrackerswithcheese Production Design & Fabrication: i.am.kate.rance riccibian andrewcaso b0bby_the_builder DP: austin.switz 1st AC: weezy_says Gaffer: luis.key.light Key Grip: ae.kaz Audio: frenchsounds PA: the_realadi Editor: madeitcount_