To promote their documentary on NBA legend Jerry West, primevideo wanted to stage an exciting public activation. Seeing as Jerry West’s nickname is “the logo,” we took to the streets of L.A. with a life size version of the logo with a large space cut out instead of Jerry’s silhouette. This impactful sculpture paid homage to the key art for the doc while providing a space for fans to pose in Jerry’s place as “the logo.” Client: primevideo Fresh Tape Team: Producers: elysecarlucci connoraidan_ Art Director: brandonmotion Production Designer: riccibian Graphic Designer: selenaxsun Fabrication: coffeehouseind Coffee Truck: nichecafes