To promote their documentary on NBA legend Jerry West, @primevideo wanted to stage an exciting public activation. Seeing as Jerry West’s nickname is “the logo,” we took to the streets of L.A. with a life size version of the logo with a large space cut out instead of Jerry’s silhouette. This impactful sculpture paid homage to the key art for the doc while providing a space for fans to pose in Jerry’s place as “the logo.” Client: @primevideo Fresh Tape Team: Producers: @elysecarlucci @connoraidan_ Art Director: @brandonmotion Production Designer: @riccibian Graphic Designer: @selenaxsun Fabrication: @coffeehouseind Coffee Truck: @nichecafes