Professional Football League

United Football League

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Ethan Masel

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Jesus Aguilar

Job Title: Director, Digital Marketing & Media

Reports to: VP, Marketing 

  

About the United Football League

  

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike. 

  

About the Position

The UFL is seeking a Director, Digital Marketing & Media to join our Marketing team. This role will report to the VP Marketing and lead full-funnel marketing and media efforts for the League and its eight (8) teams.  The Director is responsible for the business’s day-to-day tactical and strategic marketing operations and will oversee all aspects of league and team media campaigns, across mediums and platforms, from strategy to execution. This role will focus on implementing strategies that drive awareness, maximize purchase conversions and ultimately drive revenue. This position will also oversee the database marketing efforts. 

  

What you will do

  

*   Build and manage all paid media campaigns to support advertising needs of the entire league with a focus on driving ticket sales for all eight (8) teams.
    
*   Work closely with marketing and other internal departments to manage and optimize advertising campaigns on paid and owned digital channels including, but not limited to television, radio, web, mobile and in-venue.
    
*   Implement and manage both online and offline marketing programs that will enable the business to meet customer acquisition targets, sales, margin and overall goals. 
    
*   Develop and execute plans to optimize ROI on strategic digital and traditional investments. 
    
*   Work closely with each team's Business and Marketing leads to identify and evaluate local market opportunities.
    
*   Build strategies to move fans along their consumer journey, from general awareness to end-purchase executions.
    
*   Oversee optimization and measurement of consumer acquisition, cross-sell initiatives and retargeting in order to deliver incremental sales and drive customer loyalty.
    
*   Work with various departments to maximize synergies across the organization to support business objectives for marketing and fan experience purposes.
    
*   Collaborate with Ticket Sales and Business Intelligence on a daily basis to ensure proper alignment on all strategies, benchmarking and reporting. 
    
*   Manage analytics reporting across digital advertising, website, email marketing, and promotional events; tracking ROAS, click rates, attributable revenue, came-from codes and other relevant KPIs to evaluate campaign success. 
    
*   Provide detailed dashboards and/or reports identifying paid mediums per team/market and tracking systems for awareness. 
    
*   Work with the Business Intelligence department to drive insights on fan characteristics and consumption; collaborate with ticket sales to understand needs and allocate resources accordingly.
    
*   Collaborate with BI, Ticketing, IT and CRM marketing to ensure proper tools, technology and processes are implemented to connect campaigns, customers, products in order to drive efficiencies, garner customer data, allow segmentation and enable customer journeys that enrich fandom and bring fans down the funnel.
    
*   Work with Content, Sponsorship, Merchandise teams to optimize and amplify key initiatives.  Responsible for boosting sponsored content and key business initiatives on our social handles.
    
*   Responsible for the relationship management of media agencies. 
    
*   Collaborate with Ticketmaster on media plans. 
    
*   Evaluate new partners, technology and growth opportunities as needed/they arise.
    
*   Directly oversee the paid media budget.
    

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What you will bring:

*   10+ years of experience of acquisition marketing and performance/growth marketing 
    
*   Experience leading an in-house performance marketing team or managing multiple media buying agencies to support transactional marketing. 
    
*   Ability to be flexible and pivot quickly while making decisions across the league and all markets in real-time.
    
*   Experience providing hands-on analysis and recommendations in the areas of SEO/SEM, programmatic, display, paid social, SMS, affiliate marketing, marketplace management and other e-commerce fundamentals.
    
*   Background in using performance analytics to guide building and targeting various audiences.  
    
*   Experience in delivering successful end-to-end digital programs or campaigns, from concept to execution to reporting and optimization
    
*   Professional experience and real knowledge with traditional advertising platforms like television, radio, print, billboards, etc.
    
*   Strong analytical skills with consultative approach. Capability to transform online KPI data into actionable insights and execute upon them; demonstrated experience using KPIs/web analytics to impact digital business
    
*   Basic knowledge of operations, including working with multiple CRMs, DMP, DSP and other systems.
    
*   Experience with CRM Marketing and database segmentation preferred.
    
*   Experience working with TM1 is a plus.
    
*   Knowledge of critical Marketing Stack technologies, experience building or advising in Marketing Stack building/improvement is a plus.
    
*   Willingness to be deep in the details while also being able to create and communicate higher level strategy.
    
*   Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity.
    
*   Drive to take ownership of projects, including personal development/skills required to excel in the role.
    
*   Direct personality with excellent organizational and multitasking skills, proven success in copywriting.
    
*   Excellent communication skills to clearly articulate marketing strategies to both internal and external stakeholders, technical and non-technical team members as well as executive leadership and ownership. This includes the ability to create compelling presentations and reports that clearly convey complex information. 
    
*   Bachelor's degree in marketing, business or other related field or relevant experience required
    

  

Additional Details 

*   Please note, the location of this role is flexible.
    
*   Primarily works in a remote office and/or an office environment but may include attending select games and events in team markets.
    
*   Prolonged periods of sitting at a desk and working on a computer.
    
*   Minimal Travel (<10% travel): May be required to travel.
    
*   Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
    
*   Must be able to lift 15 pounds at times.
    

  

**Compensation** 

The anticipated base salary for this role is $120,000 - $130,000.  This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

  

Equal Employment Opportunity Statement

The United Football League maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

Director, Digital Marketing & Media

Job Title: Social Media Producer

Reports to: Director, Digital & Content 

About the United Football League

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.

About the Position

The UFL is seeking a Social Media Producer to support UFL league and team initiatives. The social media producer will create and post content, generate analytics and reporting, support corporate partner and team business initiatives, and cover events.  This person will represent the league and teams, while being the voice of the brand across all channels, as well as devise, coordinate and execute multi-platform strategies for internal and external campaigns. 

What you will do

* Manage the league and team's day-to-day social media content and activities.
* Provide real-time platform coverage during live games and events
* Create short form video content (ex: Reels, TikToks, Stories) for distribution.
* Update graphic design templates for distribution
* Execute sponsorship deliverables across digital platforms 
* Directly engage with other UFL team accounts, players, media members, influencers, partners and more via social media platforms, fostering engagement and conversation.
* Work with the League to develop effective social campaigns for internal and third-party initiatives, including sponsored executions. 
* Support and proactively ideate for new emerging features on existing platforms.
* Monitor activity and social chatter for potential news leads for the editorial team.
* Keep current with UFL news, teams, rosters, fan bases, brands and products.
* Stay up to date on daily, weekly, and monthly social media needs of sponsorship, community relations, and youth programs activations
* Closely monitor players’ social media accounts; when possible, work with the players to create unique, engaging content
* Remain informed and familiar with social/digital content trends.
* Collaborate with the social team to coordinate content plans and establish a style guide/tone.

What you will bring

* Minimum 3 years of experience in digital/social media editing and channel management.
* Strong problem solving and project management capabilities.
* Must be organized and detail-oriented with exceptional time management and multi-tasking abilities.
* Must be able to work a non-traditional schedule, including nights and weekends during UFL games and live TV programming.
* Must possess a strong understanding of existing and emerging social platforms, and the ability to use and gain insights from analytics tools to constantly measure and elevate the league and teams’ social and overall digital efforts.
* Knowledge of what works on social media
* Proficiency editing in Adobe Premiere and Photoshop.
* Strong written and verbal communication skills required.
* Impeccable grammar and diction required.
* Passion for emerging media trends and technology, including social platforms.
* In-depth knowledge of football (formations, X’s and O’s, terminology, history, etc.)
* Passion for pop culture.
* Excellent organizational and multitasking skills.
* Bachelor’s degree preferred but not required.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details 

* The location of this role is in Dallas-Fort Worth Metro Area
* Primarily works in an office environment but may include attending select games and events in UFL team markets.
* Prolonged periods of sitting at a desk and working on a computer.
* Will be required to travel to all games. 
* Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
* Must be able to lift 15 pounds at times.

**Compensation**

This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus and an equity opportunity for future growth. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Equal Employment Opportunity Statement

The UFL maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

Social Media Producer

Job Title: Videographer/Editor

Reports to: Director, Video Production 

About the United Football League

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.

About the Position

The UFL is seeking a talented and creative Videographer/Editor to join our content team. In this role, you will be responsible for capturing, editing, and producing high-quality video content that supports our brand's storytelling and digital marketing strategies. You’ll work on a wide range of projects, from promotional videos and social media content to live event coverage and interviews. This is a hands-on role that requires a passion for video production, a keen eye for detail, and a deep understanding of current video trends.

What you will do

* Plan, shoot, and edit videos for various platforms, including, but not limited to web, social media, and broadcast.
* Collaborate with the creative and brand marketing team to conceptualize and storyboard video projects, ensuring alignment with brand messaging and objectives.
* Edit raw footage into polished videos, including color correction, sound design, and adding motion graphics when necessary.
* Capture and edit videos of live events, ensuring high-quality visual and audio content is produced in a timely manner.
* Adapt videos for various platforms, ensuring the best performance across YouTube, Instagram, TikTok, and other digital channels.
* Work closely with the content, marketing, and social media teams to ensure video content is cohesive with broader campaigns.

What you will bring

* 3+ years of experience in videography, video production, and editing.
* Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), Final Cut Pro, or equivalent video editing software.
* Must be organized and detail-oriented with exceptional time management and multi-tasking abilities.
* Strong sense of visual storytelling, with the ability to produce engaging, high-quality content.
* Must be able to work a non-traditional schedule, including nights and weekends, during UFL games and live TV programming.
* Experience with motion graphics and animation is a plus.
* Knowledge of social media video best practices.
* Passion for emerging media trends and technology, including social platforms.
* In-depth knowledge of football (formations, X’s and O’s, terminology, history, etc.)
* Passion for pop culture.
* Ability to work in a fast-paced environment, make reasoned judgments and turn projects in a timely manner within a very subjective medium.
* Bachelor’s degree preferred but not required.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details 

* The location of this role is in Dallas-Fort Worth Metro Area
* Primarily works in a office and/or an office environment but may include attending select games and events in UFL team markets.
* Prolonged periods of sitting at a desk and working on a computer. 
* Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
* Must be able to lift 15 pounds at times.

**Compensation**

This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus and an equity opportunity for future growth. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Equal Employment Opportunity Statement

The UFL maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

Videographer/Editor

Job Title: Director, Creative Video & Production

Reports to: SVP, Content and Creative 

About the United Football League

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.

About the Position

The United Football League (UFL) is seeking an experienced and visionary Director of Creative Video & Production to lead all aspects of creative video content for the league and its eight teams. This role is responsible for managing the video production department, overseeing a team of content producers, and collaborating cross-functionally to execute high-impact storytelling across broadcast, social, digital, and in-stadium platforms. The ideal candidate will be a creative leader with a strong production background, a deep understanding of sports culture, and the ability to bring the UFL’s unique brand and voice to life through video.

Key Responsibilities

* Lead the day-to-day operations of the video department, managing a team of videographers and editors across league and team content.
* Oversee video pre-production planning, on-site production, and post-production workflows across the UFL and its eight teams.
* Collaborate with cross-functional teams—including broadcast, game presentation, social media, digital, marketing, and communications—to deliver unified and strategic content across platforms.
* Drive the creative direction and visual storytelling of the UFL brand, tailoring content for social media, in-game presentation, digital platforms, and external media partners.
* Manage project intake and assignments, ensuring timely delivery of high-quality content across all UFL entities.
* Collaborate closely with the Director of Digital & Social strategy to execute best-in-class content for UFL social and digital channels
* Develop and maintain creative standards and brand guidelines for all league and team video content.
* Mentor and coach video team on creative execution, storytelling techniques, editing best practices, and production standards.
* Ideate and produce original features, player profiles, hype videos, historical pieces, and behind-the-scenes content.
* Coordinate production needs for press conferences, interviews, promotional shoots, and game-day content.
* Manage the video production budget and ensure efficient use of resources, staff, and equipment.
* Maintain and coordinate all camera equipment and production gear; oversee technical workflows and upgrades.
* Act as a liaison with external media outlets, production crews, and third-party vendors.
* Contribute to weekly creative meetings and long-term content planning efforts.

Qualifications

* Bachelor’s degree in video production, broadcast journalism, film, or a related field.
* 8–10+ years of professional experience in sports video production, including shooting, editing, and storytelling.
* Previous experience of leading a team.
* Strong understanding of video production across social, digital, in-stadium, and broadcast environments.
* Experience leading creative teams and managing complex production schedules.
* Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), and other production tools.
* Strong organizational skills, with the ability to manage multiple projects under tight deadlines.
* Excellent written and verbal communication skills.
* Knowledge of football or live sports production is strongly preferred.
* Able to work nights, weekends, and holidays as required by the football schedule.
* Ability to travel as needed across the league’s markets.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details 

* The location of this role is in Dallas-Fort Worth Metro Area
* Primarily works in an office environment but may include attending select games and events in UFL team markets.
* Prolonged periods of sitting at a desk and working on a computer. 
* Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
* Must be able to lift 15 pounds at times.

Salary

The anticipated base salary for this role is $105,000 - $115,000. This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus and an equity opportunity for future growth. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Equal Employment Opportunity Statement

The UFL maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

Director, Creative Video & Production

United Football League, (aka @ufl), is a company. With 2k posts, United Football League has over 84m views and 6m likes. United Football League has also worked as a professional football league and digital producer. United Football League has collaborated with top companies and creatives like Ethan Masel, Antonio Rojas, Marcus Gray, Ben Wartski, Ali Overstreet, Brandon Berry, noahdweiss, and Kim Quimio. 

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