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NASCAR

**At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.**

NASCAR seeks a talented professional to join in the position of Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media  based in our Charlotte, North Carolina office.

The Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media shapes the voice, content strategy, and programming cadence for the O’Reilly Auto Parts & Craftsman Truck Series social media platforms, ensuring NASCAR’s partner and series storytelling connects with fans while driving engagement and growth.  This role requires hands-on content execution with strategic planning, working in close partnership internal teams to bring each platform to life across the NASCAR social ecosystem.

**Duties include but are not limited to:**&#x20;

Platform Ownership & Strategy

* Lead day-to-day programming for O’Reilly Auto Parts and Craftsman Truck Series social channels, including X, Facebook and the launch of Instagram channels for both series.
* Develop and execute distinct content strategies that reflect each series while still aligning to NASCAR’s broader social and marketing goals.
* Create and maintain an always-on content calendar that captures the energy of race weekends, partner campaigns, and key tentpole moments.
* Serve as the platform expert, monitoring trends, testing new formats, and refining tactics that drive fan engagement and follower growth.

Creative Development & Execution

* Collaborate with Creative Design, Production, Editorial & Brand Social to concept, script, and publish content that delivers both brand storytelling and real-time racing coverage.
* Partner with NASCAR’s Brand Content and At-Track Production teams to plan and capture original content that fuels each series storytelling throughout the season.
* Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance across platforms.

Partnership Integration

* Work cross-functionally with O’Reilly Auto Parts, Craftsman, and Partnership Marketing so each series’ presence helps meet partner objectives while still laddering up to the NASCAR brand.
* Manage social deliverables for partner campaigns and collaborate on content that authentically integrates their brands into the NASCAR conversation.

Analytics & Optimization

* Use social analytics and reporting tools to evaluate performance, share insights, and evolve content strategy.
* Identify high-performing content themes and social moments that can be scaled across NASCAR’s channels.

Weekend & Event Coverage

* Lead on-site and remote coverage for Truck Series events and key O’Reilly activations.
* Ensure NASCAR’s social storytelling captures the emotion, personalities, and competition of the series week to week.
* Travel: 35%, including weekends 

Supervisory 

* Directly supervises assigned staff.
* Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
* Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

**Required skills/experience:**&#x20;

* Bachelor's degree in marketing, communications, or related field from four-year college or university.
* A minimum of five (5) years of experience managing social media for a brand, team, or league, preferably in sports or entertainment; or equivalent combination of education and experience.
* Proficient in company-provided hardware and software, including Microsoft Office Suite.
* Working knowledge of Adobe editing software.
* Valid driver’s license 
* Deep understanding of social media platforms, trends, and analytics.
* Exceptional writing and storytelling skills.
* Experience collaborating with partners and/or sponsors on branded content.
* Ability to work non-traditional hours, including weekends and overnight travel.
* Strong creative instincts, attention to detail, and a passion for motorsports culture.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media

**Job Summary:**

As a Social Content Producer at NASCAR, you’ll help push the brand forward by creating bold, social-first content that actually shows up in people’s feeds. You’ll concept, shoot, and edit short-form video for platforms like TikTok, Instagram Reels, X, and Facebook, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.



This role is perfect for a visual storyteller with strong creative instincts and a real pulse on the internet and what breaksthrough. We’re looking for someone who is curious, proactive, and comfortable testing ideas in real time. The Social Content Producer plays a key role in evolving how NASCAR shows up on social, keeping the work fun, pushing creative boundaries, while showcasing the sport.



**Key Responsibilities:**

·      Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, delivers the on-track product in a fresh way, and gives fans access (approximately 65% of the role).

·      Support at-track and event coverage by collaborating with the Sr. Manager and social team on race-weekend shot lists, traveling to events, and producing content on site that delivers against the creative vision (approximately 35% of the role).

·      Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.

·      Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.

·      Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.

·      Manage projects end-to-end, from concept through execution, ensuring work meets quality and timeline expectations.

·      Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.

·      Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.

·      Use performance data and analytics to help evaluate content and inform future creative decisions.

 

**Required Qualifications:**

·      Bachelor’s degree in a related field or a minimum of two (2) years related experience, internship, and/or training; or equivalent combination of education and experience.

·      2 to 5 years of professional experience in video production, preferably with a focus on social media or digital content.

·      Proficient shooting high-quality video on lightweight camera setups in fast-moving environments

·      Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.

·      Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.

·      Ability to work collaboratively in a fast-paced and creative team environment.

·      Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.

·      Demonstrate strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms

·      Thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.

 

**Preferred Qualifications:**

·      Experience with motion graphics and visual effects using Adobe After Effects.

·      Familiarity with the sports industry, particularly motorsports.

·      A portfolio showcasing successful social-first video projects and innovative content strategies.

 

 

Learn more about this role and our team by applying at https://careers.nascar.com for consideration.

 

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best-qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Social Content Producer

Fast just isn't fast enough. 🏁 🏆

Are you interested in working in a sport unlike any other? At NASCAR, we're a growing and thriving digital and social media brand. 

If you have the desire to capture, create and distribute content for the largest motorsports league in North America, join our prospects list today. 

Prospects

NASCAR, (aka @NASCAR), is a professional auto racing league with work spanning sports, motorsports, and auto racing. With 34k posts, NASCAR has over 3b views and 285m likes. NASCAR has collaborated with top companies and creatives like Patrick Vallely, celia ryan, Hannah Gentlesk, Alejandro Alvarez, Patrick Nagy, Tyler Strong, Jack Campbell, and Ethan Smith. 

NASCAR's posts on Gondola

NASCAR

@NASCAR

Fast. Very fast.

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