Brand

Fanatics

Graphic Designer

Hannah Smith

Social Media Manager

McKenzie Martin

WNBA Team

Portland Fire

Client

Fanatics Events

Videographer

Eric Van Gogh

DICK'S Sporting Goods

DICK's House of Sport

VaynerMedia

OneTeam Partners

cody bellinger

Anthony Volpe

Fresh Tape Media

Austin Wells

MLB ⚾

Jameis Winston

Max Fried

Juan José Soto Pacheco

OBB Media

Omaha Productions

Spencer Jones

Nike

REEL GOATS

Los Angeles Dodgers

Rhea Ripley

Make-A-Wish America

Pivot Podcast

Brock Purdy

Triple H

LA Kings

Chicago White Sox

LA28 Olympic & Paralympic Games

Pete Alonso

Roommates Show

Los Angeles Rams

NFL Players Association

Fanatics Collect

Miami Dolphins

Philadelphia Phillies

CeeDee Lamb

Earvin Magic Johnson

Backyard Breaks

Red Sox

Mitchell & Ness

Crocs Shoes

FOX Sports: NFL

Mark Wahlberg

Joe Burrow

New York Jets

San Francisco 49ers

NBPA

Andscape

Fanatics Sportsbook

DRUSKI

San Francisco Giants

Raising Cane's

Bleacher Report

Carmelo Anthony

Colorado Rockies

Fanatics Authentic

USA Football 🇺🇸🏈

House of Highlights

Seattle Seahawks

Aaron Judge

Arizona Cardinals

FOX Sports

ESPN

Michael Rubin

Peyton Manning

Eli Manning

John Cena

Denny Hamlin

Boardroom

Wemby

Whistle Sports

Taylor Ringold

Creighton Stevenson

Stephen Skaar

Mauricio Gonzalez

DJ Cottrell

Joshua Owings

Ethan Mead

John Spinnenweber

Frank B. Lawler

Austin Pasquale

Stevie

Campbell Dunn

Danny Chamberlain

Waldo Maldonado

Duncan Boone

Carlos Lantigua

Matt Faraci

Jack Kinsella

Andrew Mason

Devan Marz

Produced by Reddick

Jack Radutzky

Alex Geiger

Join our team!  By applying, you will be added to the prospects list.

Prospects

**Job Summary**

Fanatics Betting & Gaming looking for a Senior Manager, Social Media Content to scale Fanatics Sportsbook’s social presence into a category-defining destination. You’ll be goaled on how you accelerate momentum across the brand’s social channel ecosystem, driving reach, engagement, and followers through a steady cadence of social content and activation that demands attention and engagement.

This role requires a true leader and a doer, who sets a high bar for compelling brand storytelling, and isn’t afraid to roll up their sleeves to create, edit and publish content with speed and precision. The ideal candidate is highly skilled at running social newsrooms and can act fast to turn a trend into a compelling brand moment. They know how to measure what matters, use systems to track performance, learn fast, and continuously optimize for impact.

And most of all, we’re looking for someone who lives and breathes sports and culture, who possesses a sharp editorial POV and deeply understands daily sports narratives and how our community thinks, talks, and shares.

**Candidates with agency experience and a proven track record of working across multiple brands are strongly preferred.** This role will report into the Director, Social Media and is Hybrid out of our NYC office.

**What You’ll Do**

* Own what goes out on Fanatics Sportsbook social media channels, including TikTok, Instagram, Facebook, X, Reddit, Discord, and YouTube.
* Maintain a content calendar across all channels, providing consistent communication and visibility on the publishing plan at daily, weekly, and monthly checkpoints.
* Proactively plan, produce and execute content that entertains and generates strong organic reach.
* Partner closely with internal and external Social Creative Team to improve our content and test bold ideas, balancing creative insight and brand tone with quantitative analysis
* Partner closely with the Influencer & Talent Team to identify, engage and execute highly engaging and entertaining concepts with a range of talent spanning niche creators to campaign-headlining celebrities and athletes.
* Represent and secure what each channel needs to be successful in national and local campaigns, mentoring other functional teams on what works on social.
* Ensure content meets legal and regulatory compliance requirements through direct partnership with internal teams.
* Work closely with the Director, Social Media to develop/influence paid media strategies supporting campaigns.

**Who You Are**

* You have a true entrepreneurial streak. You love building-from-scratch, experimenting, and pushing ideas forward, without waiting for direction.
* You thrive on creative problem-solving and see constraints as prompts for better, smarter work.
* You carry a deep sense of responsibility and pride in everything you touch, and you hold yourself to a high bar.
* You’re endlessly curious about new platforms, tools, and cultural shifts, and you naturally explore what’s emerging before others even notice it.
* Creativity fuels you. You’re always chasing new angles, formats, and storytelling ideas that make work feel fresh and alive.
* You see social as a playground of possibility and feel energized by its pace, unpredictability, and constant opportunities to try something new.
* You inspire people through your passion, resourcefulness, and determination.

**What You Bring**

* 7+ years experience of demonstrated success driving social strategy and execution for major consumer brands or sports publishers, with a proven track record of growing communities over time.
* Expert knowledge of TikTok, Instagram, Facebook, X, Discord, Reddit, and YouTube, with an emphasis on the nuances of each platform’s features and the unique needs and behaviors of each platform’s users.
* Strong production acumen. You know how to get things made, with experience partnering with creative teams, both internal and agency, to effectively brief, deliver feedback, and project manage.
* Excellent copywriting skills and attention to detail, with proven experience translating brand visual identity, voice and tonality to social.
* Experience working in social media content and performance management systems, such as Sprinklr.
* Experience successfully collaborating with influencers and creators on behalf of a brand or business. 
* Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse audiences and build relationships.
* Knowledge of paid advertising and business tools available on TikTok, X, Meta, and YouTube.
* Prior experience in sports, with a deep understanding of contemporary American pro sports leagues and gameplay.
* Knowledge of current trends, regulations, and best practices in the betting and gaming sector is a plus.
* Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. \*Salary Range: $157,000 to $200,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/*

**About Us**

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

**About the Team**

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Senior Manager, Social Media Content

Fanatics, (aka @Fanatics), is a brand with work spanning sports, professional, and football. With 13k posts, Fanatics has over 1b views and 59m likes. Fanatics has also been credited as client, media company, clothing retailer, and videographer. Fanatics has collaborated with top companies and creatives like VaynerMedia, Taylor Ringold, Creighton Stevenson, Hannah Smith, DJ Cottrell, Joshua Owings, Stephen Skaar, and John Spinnenweber. 

Fanatics's posts on Gondola

Fanatics

@Fanatics

The world’s largest collection of official fan gear from all the leagues, teams & players you love. Visit @FanaticsSupport for customer service inquiries

Top Collaborators

You Might Also Like