🚀 McNeese State University's Amir Khan became the first student manager to have an NIL deal, surpassing $100,000 with deals from Buffalo Wild Wings, The Topps Company, Insomnia Cookies, and more.
📈 With March Madness and NIL taking the sports marketing world by storm, companies are pivoting
👀💥 Nike and BMX icon Nigel Sylvester just pulled off another marketing masterclass - one so powerful it sparked train heists. Yes, you read that right.
📈👟 Through immersive storytelling, high-energy pop-ups, and a fashion-forward rollout, Nike and Sylvester delivered one of the most electrifyi
👀 🚨 Nike broke their 37-year absence from the Super Bowl by empowering women's sports during a male-dominated event. Led by Nike CMO Nicole Hubbard Graham, the company's "So Win" campaign leveraged marquee athletes like Caitlin Clark and JuJu Watkins to show why going against the grain can
👀❌ Nike would have never done this campaign had it been any other time than now. The sportswear giant and Elliott Hill debuted a never-before-seen marketing campaign for their newest ‘Banned’ Air Jordan 1. Between new verticals and old references, Nike created a near-perfect campaign that effortles
👀 ⚡ Red Bull is going all-in on NIL after signing the No. 1 high school basketball recruit and Brigham Young University commit AJ Dybansta. Their latest campaign exemplifies how aligning the right athlete with a brand’s identity can create unmatched marketing synergy, leveraging Dybansta’s electrif
🌹 Derrick Rose doesn't have MVP to marketing mastermind on his LinkedIn, but after his recent weekend with the Chicago Bulls & adidas, it certainly should be.
📊 🚀 My 30th marketing case study uncovers Derrick Rose's retirement ceremony, his successful marketing strategies that generated
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